Apollo Strategists is an independent Luxembourg PR advisory company specialized in strategic communications, crisis communications, media relations, reputation management and public & government affairs.
Apollo Strategists engineers and executes communications strategies, drawing upon the multidisciplinary experience of its experts in crisis management, public affairs and media relations.
We help executives and management teams to seize opportunities, stake a competitive position, articulate their brand, manage crises and navigate market and business disruptions.
Our team of trusted advisors has many years of experience in corporate communications and second-to-none knowledge about communicating to audiences in Luxembourg, whether that be to employees, (business) media, politicians or other important stakeholders.
We advise investors, company owners, business leaders and board of directors at a strategic level.
We have a diverse portfolio of clients including financial institutions, leading law firms, global and local technology and industrial companies and cultural and governmental organisations.
Our office is located in the heart of Luxembourg-city but we operate in a global market.
Being an independent member of the FTI Consulting network, a global business advisory firm with worldwide office, we benefit from the expertise of an international network which we combine with our detailed understanding and our expertise of the local market.
Areas of expertise.
Crisis Solution Support
We at Apollo strongly believe in opportunities that crisis and change provide. Due to this unprecedented situation, we want to stay positive and seize opportunities. We put in place a few solutions to better help you cope with the current conditions but also – and we feel strongly about this- to take advantage of our common time to help you innovate, change and create new leadership. ...
Every company is exposed to third party or direct crisis which may have different kind of impacts on companies’ reputations or might put at risk the companies’ business and staff. Our experience shows that most crisis situations can be avoided by strengthening the company’s ability to discover issues before they happen and thereby optimize crisis management. ...
Apollo strategists analyse business strategies, flag opportunities, building sites and threats, elaborate solutions and develop company communications strategies ...
Media Relations
A company’s reputation must be nurtured and maintained and for that purpose there is a need to establish and maintaining good working relationship with key media and journalists. Before we decide which media relations should be prioritized and engaged, we analyse the situation and on that basis give a strategic recommendation ...
We assist companies so they are able to engage policy makers as we are convinced that a company with a head start has an edge compared to a competitor. We advise them on how their agenda should be communicated. We have the knowledge and experience to analyse and plan a Luxembourgish public affairs process, typically involving politicians, civil service, NGOs, media, etc ...
Among the most striking images of 2024 will definitely be those of the Valencia disaster on 29 October. These videos, documenting an episode described as an ‘apocalypse’, are currently making their way into the media and are being repeated in social media ‘Reels’.
Cyrille Horper, Senior Advisor in the Apollo Strategists team, works closely with our clients and partners to develop tailor-made crisis plans. In this testimonial, Cyrille shares his in-depth expertise, offering valuable insight into strategic approaches and best practice in crisis management.
