Apollo Strategists is an independent Luxembourg PR advisory company specialized in strategic communications, crisis communications, media relations, reputation management and public & government affairs.
Apollo Strategists engineers and executes communications strategies, drawing upon the multidisciplinary experience of its experts in crisis management, public affairs and media relations.
We help executives and management teams to seize opportunities, stake a competitive position, articulate their brand, manage crises and navigate market and business disruptions.
Our team of trusted advisors has many years of experience in corporate communications and second-to-none knowledge about communicating to audiences in Luxembourg, whether that be to employees, (business) media, politicians or other important stakeholders.
We advise investors, company owners, business leaders and board of directors at a strategic level.
We have a diverse portfolio of clients including financial institutions, leading law firms, global and local technology and industrial companies and cultural and governmental organisations.
Our office is located in the heart of Luxembourg-city but we operate in a global market.
Being an independent member of the FTI Consulting network, a global business advisory firm with worldwide office, we benefit from the expertise of an international network which we combine with our detailed understanding and our expertise of the local market.
Areas of expertise.
Strategic Communications
Apollo strategists analyse business strategies, flag opportunities, building sites and threats, elaborate solutions and develop company communications strategies ...
Litigation PR
Apollo Strategists supports clients facing legal disputes by providing litigation PR services. ...
Crisis Management
Every company is exposed to third party or direct crisis which may have different kind of impacts on companies’ reputations or might put at risk the companies’ business and staff. Our experience shows that most crisis situations can be avoided by strengthening the company’s ability to discover issues before they happen and thereby optimize crisis management. ...
A company’s reputation must be nurtured and maintained and for that purpose there is a need to establish and maintaining good working relationship with key media and journalists. Before we decide which media relations should be prioritized and engaged, we analyse the situation and on that basis give a strategic recommendation ...
We assist companies so they are able to engage policy makers as we are convinced that a company with a head start has an edge compared to a competitor. We advise them on how their agenda should be communicated. We have the knowledge and experience to analyse and plan a Luxembourgish public affairs process, typically involving politicians, civil service, NGOs, media, etc ...
Each year, the World Press Freedom Index by Reporters Without Borders (RSF) serves as a barometer of democratic health across the globe. In 2025, Luxembourg drops two spots, moving from 11th to 13th place.
The Crisis and Litigation Communicators Alliance (CLCA) continues its growth and welcomes Apollo Strategists as its newest member, expanding the network’s presence to Luxembourg.
