Apollo Strategists is an independent Luxembourg PR advisory company specialized in strategic communications, crisis communications, media relations, reputation management and public & government affairs.

About.

Apollo Strategists engineers and executes communications strategies, drawing upon the multidisciplinary experience of its experts in crisis management, public affairs and media relations.

We help executives and management teams to seize opportunities, stake a competitive position, articulate their brand, manage crises and navigate market and business disruptions. Our team of trusted advisors has many years of experience in corporate communications and second-to-none knowledge about communicating to audiences in Luxembourg, whether that be to employees, (business) media, politicians or other important stakeholders. We advise investors, company owners, business leaders and board of directors at a strategic level.
We have a diverse portfolio of clients including financial institutions, leading law firms, global and local technology and industrial companies and cultural and governmental organisations. Our office is located in the heart of Luxembourg-city but we operate in a global market. Being an independent member of the FTI Consulting network, a global business advisory firm with worldwide office, we benefit from the expertise of an international network which we combine with our detailed understanding and our expertise of the local market.

Areas of expertise.

Latest expertises.

JANUARY 16 2026

When power raises the middle finger, society loses its voice

One news item quickly replaces another, yet some events function as weak signals that would be dangerous to ignore. When L’Essentiel reported on Wednesday, January 14, that the President of the United States allegedly responded with a middle finger to a remark during a factory visit, the anecdote spoke volumes about our times. But the real issue is not Donald Trump. The issue is the profound transformation of how we speak to one another, from the highest levels of the state to the most ordinary interactions.
JULY 31 2025

PR in the age of AI: the future of visibility

What the Muck Rack Generative Pulse 2025 report reveals, and what your communications strategy needs to do next.